Alumni Web Services

The Social Media Era - Coordinate Your Campaign

A significant benefit of social media is that it levels the playing field for everyone and makes it possible for businesses of any size to interact and engage with their clients and prospects in a highly personalized and genuine manner.   Social media, however, remains about people.  You have to devote time to developing effective communications and ensure you are communicating with the appropriate target market/s.

Are you committed to a specific platform?  Are you committing enough time to get something out of the social media channels where you place your business message?  Use social media to build your brand and reach out to both potential clients and potential employees.  Especially with the younger generation, we need to consider that social media is a language of choice and one that we can embrace and benefit from.

If you are on auto-pilot, consider contacting us today.  Put AWS to work for you.

AWS services include providing corporate social media policies, strengthening your LinkedIn company and employee profiles, growing your followers and considering whether to incorporate blogs, Twitter, Google+ or other social media into your strategy.  Working together, you can use these marketing opportunities to drive traffic to your website, build your brand and maximise your marketing dollars.

You may have seen in the press recently ongoing news about the new platform launched by Google six months ago, Google+. Google’s affiliation with YouTube and its new action of presenting Google+ pages and profiles in the search engine results pages first could mean increased exposure to your target audience through this new social network. AWS can help with the creation and ongoing management of your Google+ page. We can also guide you through implementing the +1 button throughout your website in order to maximise your brand promotion and exposure.

As we enter into 2012 with the majority of companies having some sort of social media presence, coordination of that presence and effective distribution of the company message to the target demographic is now a more important and complex task.

“Enterprises now have an average of 178 social media accounts, according to the Altimeter Group.

Whether by brand, geography or business goal, organizing people around social media is more crucial than ever. Who should be responsible for engaging on behalf of each of these areas? What’s the best structure to allow the most people to contribute while still having oversight?” (social media today, January 16 2012).

AWS can effectively coordinate your message and filter this through the social media channels relevant to your key audience consistently and effectively, tailoring posts and tone of voice according to the platform being used and the company issuing the message.

Monitoring for client feedback and comments, participation in appropriate forums and discussions and feedback are additional services AWS provides to help coordinate your social media campaign.

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